The 2014 BNP Paribas Open was, by all accords, a smashing success. The tournament began with the Saturday, March 1 grand opening of its new Stadium 2 hosting the McEnroe Challenge for Charity presented by Esurance, which raised $80,000 for local charities. The grand opening not only showcased Stadium 2, but also other magnificent elements of the site expansion that include a new entrance off of Washington Street, a 19,000-square-foot shade structure, 400+ new palm trees, additional practice courts, three fine dining restaurants, and free public Wi-Fi.
A packed house on that first night was a sign of things to come as for the eighth straight year, the BNP Paribas Open, the largest ATP World Tour and WTA combined event, broke its attendance record by welcoming 431,527 fans during the two-week tournament.
In addition, the BNP Paribas Open mobile-friendly application, which was introduced this year for iPhone and Android platforms, was downloaded more than 47,500 times and recorded almost eight million screen views over the course of the event.
The tennis tournament also garnered incredible media coverage with more than 350 journalists from around the world attending and reporting about the event.
On the courts, Italian and World No. 21 Flavia Pennetta captured her first BNP Paribas Open title by defeating World No. 3 Agnieszka Radwanska, 6-2, 6-1 in the final. On the men’s side, World No. 2 Novak Djokovic captured his third BNP Paribas Open title (2008, 2011, 2014), overcoming Roger Federer, a four-time former BNP Paribas Open champion, 3-6, 6-3, 7-6 (3) in the final.
Classic Series packages for the 2015 BNP Paribas Open for Stadium 1, Stadium 2 and Stadium 3 offering the best seat locations and value are already on sale
For more information, please call the Indian Wells Tennis Garden Box Office (760) 200-8000 or visit www.bnpparibasopen.com.
By Jan Maguire